Hi, I’m Annika Baer.
I’m a digital marketer and social media strategist based in Paris. I create a diverse range of content for brands and clients, all with a story to tell.
Telling stories through images and words is one of the most essential parts of my work. I feel strongly about creating a personality behind a brand and creating a community around it. My studies at Boston University and internships across the U.S. and Canada have honed in this passion and channeled it into a love of evolving communication between customers and brands. From community builders to hotel retailers, my past social media marketing work has helped give brands a voice on social media and engage and connect with their audience. If you ask me, social media is one of the most vital (and fun!) ways to connect people and brands alike. Though most importantly, I believe that behind every brand, there is a story and one that deserves to be shared.
Check out my resumé
International Experience
Communications Intern
AJ CAPITAL PARTNERS: 06/2019-08/2019 Chicago, IL
A vertically integrated real estate developer, owner, and operator.
- Created a capstone project about nostalgia and how to leverage it in a social media strategy
- Assisted with the planning of property launch events, including contacting vendors, and reaching out to local influencers.
- Brainstormed ideas for in-hotel programming events focused on mental health care for college students.
- Developed a capstone project analyzing ways to drive more traffic and ROIs for Graduate Hotels.
Communications Intern
GASPEDAL: 06/2018-08/2018 Austin, TX
Gaspedal builds communities for change-makers at the world's largest companies.
- Created a branded social media strategy from scratch and analyzed engagement levels by setting and tracking KPIs.
- Researched industry and social media best practices, and shadowed the current team to find areas for improvement in the process.
- Helped with event planning by researching and contacting vendors for client meetings with Fortune 500 companies.
Marketing Intern
CONVINCE & CONVERT: 07/2017-09/2017 Bloomington, IN
Social media and word of mouth marketing strategists
- Assisted with data analysis for Convince & Convert's social media accounts and blog.
- Prepared a podcast series for Comcast based on customer service skills.
Communications Intern
CASACOM: 07/2016 Montréal, Canada
Quebecois public relations agency.
- Created an editorial Facebook post calendar for Etsy Canada.
- Designed an in-store event for PetSmart Canada shoppers.
- Discovered and contacted lead influencers for tech brands Parrot and Netatmo.
Most Proud of
INSPIRING WOMEN IN BUSINESS
Assisted with the planning and execution of Montréal's first Startup Weekend for women.
CONTENT STRATEGY GROWTH
Redesigned Gaspedal's content strategy and improved social growth and engagement levels by 30%.