Graduate Bloomington Programming Strategy

CHALLENGE

As a central fixture on Indiana University’s campus, Graduate’s Bloomington hotel has a fantastic rooftop terrace underutilized. This was partly caused by the varying weather conditions in Indiana, especially in the winter, and there being a lack of overhead covering on the terrace. As a result, Graduate needed to find new and creative ways to drive traffic to the hotel’s terrace and utilize it as an event space for Indiana University students and Bloomington residents.

MY ROLE

As part of a team of interns at Graduate Hotels, I conceptualized hotel programming and advertising methods for year-round rooftop events. For summer and spring programming, I envisioned creating a partnership with a local yoga studio for weekly rooftop yoga classes open to hotel guests, Indiana University students, and Bloomington residents. Also, I helped conceptualize monthly rooftop movie nights with programming similar to a drive-in movie in the summer. As for fall and winter, my team and I designed football game tailgating events and winter movie nights with food and beverage selections.